Below is a list of the creative specifications for advertising products.
In order to better help you find what you are looking for, we have grouped the specifications by type.

Also known as a “leaderboard”. Tends to have more ad inventory available from advertisers, which can increase earnings when both text and image ads are enabled. Performs well if placed above main content, and on forum sites.

WEIGHT 40K – beyond this there is a fee depending on the weight of the banner
ANIMATION allowed
LOOP allowed
STOP ANIMATION max 30 sec, after which they have to remain Static
CLICK TRACK allowed – provide the landing page,Click destination URL must open into new browser
IMPS TRACK allowed – provide the pixel

WEIGHT 40K – beyond this there is a fee depending on the weight of the banner
ANIMATION allowed
LOOP allowed
STOP ANIMATION max 30 sec, after which they have to remain Static
CLICK TRACK allowed – provide the landing page,Click destination URL must open into new browser
IMPS TRACK allowed – provide the pixel

WEIGHT 40K – beyond this there is a fee depending on the weight of the banner
ANIMATION allowed
LOOP allowed
STOP ANIMATION max 30 sec, after which they have to remain Static
CLICK TRACK allowed – provide the landing page,Click destination URL must open into new browser
IMPS TRACK allowed – provide the pixel

Format available on:


#956 Appnexus seat


#2767 Appnexus Seat

Also known as a “medium rectangle”. Tends to have more ad inventory available from advertisers, which can increase earnings when both text and image ads are enabled. Performs well when embedded within text content or at the end of articles.

WEIGHT 40K – beyond this there is a fee depending on the weight of the banner
ANIMATION allowed
LOOP allowed
STOP ANIMATION max 30 sec, after which they have to remain Static
CLICK TRACK allowed – provide the landing page,Click destination URL must open into new browser
IMPS TRACK allowed – provide the pixel

WEIGHT 40K – beyond this there is a fee depending on the weight of the banner
ANIMATION allowed
LOOP allowed
STOP ANIMATION max 30 sec, after which they have to remain Static
CLICK TRACK allowed – Click destination URL must open into new browser
IMPS TRACK allowed – provide the pixel

WEIGHT 40K – beyond this there is a fee depending on the weight of the banner
ANIMATION allowed
LOOP allowed
STOP ANIMATION max 30 sec, after which they have to remain Static
CLICK TRACK allowed – provide the landing page,Click destination URL must open into new browser
IMPS TRACK allowed – provide the pixel

EXPANDIBLE (500X300)

The expansion is decided by the buyers who inserts the creativity, most of the time the creativity go from right to left, some buyers also use expansions from the left. It is always better to clarify from where the expansion run to check in advance with the publisher if the positioning is suitable to creativity. 300×250 to expand should always be placed in the first scroll , as this positioning ensures a high viewability .

This ad format enables to display a video spot in a banner next to the content. When users mouse over the ad, it expands to plays the video ad and offer a large viewing experience.

WEIGHT 40K – beyond this there is a fee depending on the weight of the banner
ANIMATION allowed
LOOP allowed
STOP ANIMATION Video duration: for best results 15 secs are recommended. 30 secs are possible, but this will lower the video quality and might incur in rejection by the publishers
CLICK TRACK allowed – provide the landing page,Click destination URL must open into new browser
IMPS TRACK allowed – provide the pixel

Format available on:


#956 Appnexus seat


#2767 Appnexus Seat

Also known as a “skyscraper”, this format can fit into narrower spaces that don’t accommodate the 160×600 wide skyscraper. The supply of available display ads for this ad size is more limited though, which may lead to sub-optimal ad performance.

WEIGHT 40K – beyond this there is a fee depending on the weight of the banner
ANIMATION allowed
LOOP allowed
STOP ANIMATION max 30 sec, after which they have to remain Static
CLICK TRACK allowed – provide the landing page,Click destination URL must open into new browser
IMPS TRACK allowed – provide the pixel

WEIGHT 40K – beyond this there is a fee depending on the weight of the banner
ANIMATION allowed
LOOP allowed
STOP ANIMATION max 30 sec, after which they have to remain Static
CLICK TRACK allowed – Click destination URL must open into new browser
IMPS TRACK allowed – provide the pixel

WEIGHT 40K – beyond this there is a fee depending on the weight of the banner
ANIMATION allowed
LOOP allowed
STOP ANIMATION max 30 sec, after which they have to remain Static
CLICK TRACK allowed – provide the landing page,Click destination URL must open into new browser
IMPS TRACK allowed – provide the pixel

Format available on:


#956 Appnexus seat


#2767 Appnexus Seat

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Also known as a “wide skyscraper”. Tends to have more ad inventory available from advertisers, which can increase earnings when both text and image ads are enabled. Best if used along sidebars of webpages.

WEIGHT 40K – beyond this there is a fee depending on the weight of the banner
ANIMATION allowed
LOOP allowed
STOP ANIMATION max 30 sec, after which they have to remain Static
CLICK TRACK allowed – provide the landing page,Click destination URL must open into new browser
IMPS TRACK allowed – provide the pixel

WEIGHT 40K – beyond this there is a fee depending on the weight of the banner
ANIMATION allowed
LOOP allowed
STOP ANIMATION max 30 sec, after which they have to remain Static
CLICK TRACK allowed – Click destination URL must open into new browser.
IMPS TRACK allowed – provide the pixel

WEIGHT 40K – beyond this there is a fee depending on the weight of the banner
ANIMATION allowed
LOOP allowed
STOP ANIMATION max 30 sec, after which they have to remain Static
CLICK TRACK allowed – provide the landing page,Click destination URL must open into new browser
IMPS TRACK allowed – provide the pixel

Format available on:


#956 Appnexus seat


#2767 Appnexus Seat

Sometimes referred to as a “half page”. This format provides a larger space for advertisers to get their message across and can offer users rich engagement. The 300×600 is one of the fastest growing sizes by impressions and is indicative of a trend where publishers are offering more visually impactful ad sizes that are preferred by brand advertisers.

WEIGHT 40K – beyond this there is a fee depending on the weight of the banner
ANIMATION allowed
LOOP allowed
STOP ANIMATION max 30 sec, after which they have to remain Static
CLICK TRACK allowed – provide the landing page,Click destination URL must open into new browser
IMPS TRACK allowed – provide the pixel

WEIGHT 40K – beyond this there is a fee depending on the weight of the banner
ANIMATION allowed
LOOP allowed
STOP ANIMATION max 30 sec, after which they have to remain Static
CLICK TRACK allowed
IMPS TRACK allowed – provide the pixel

WEIGHT 40K – beyond this there is a fee depending on the weight of the banner
ANIMATION allowed
LOOP allowed
STOP ANIMATION max 30 sec, after which they have to remain Static
CLICK TRACK allowed – provide the landing page,Click destination URL must open into new browser
IMPS TRACK allowed – provide the pixel

Format available on:


#956 Appnexus seat


#2767 Appnexus Seat

Also known as the “mobile leaderboard”. This format is a mobile-optimized banner. These ads have been shown to work well as a large smartphone ad format, particularly when used at the bottom of a page.

WEIGHT 40K – beyond this there is a fee depending on the weight of the banner
ANIMATION allowed
LOOP allowed
STOP ANIMATION max 30 sec, after which they have to remain Static
CLICK TRACK allowed – provide the landing page,Click destination URL must open into new browser
IMPS TRACK allowed – provide the pixel

WEIGHT 40K – beyond this there is a fee depending on the weight of the banner
ANIMATION allowed
LOOP allowed
STOP ANIMATION max 30 sec, after which they have to remain Static
CLICK TRACK allowed – Click destination URL must open into new browser
IMPS TRACK allowed – provide the pixel

WEIGHT 40K – beyond this there is a fee depending on the weight of the banner
ANIMATION allowed
LOOP allowed
STOP ANIMATION max 30 sec, after which they have to remain Static
CLICK TRACK allowed – provide the landing page,Click destination URL must open into new browser
IMPS TRACK allowed – provide the pixel

Format available on:


#956 Appnexus seat


#2767 Appnexus Seat

Also known as a “billboard”. A brand-centric format that performs well when placed in a premium position on the page, e.g., above the main content of the page. While demand from advertisers for larger ad formats is on the rise, the supply of available display ads for this ad size is currently limited.

WEIGHT 40K – beyond this there is a fee depending on the weight of the banner
ANIMATION allowed
LOOP allowed
STOP ANIMATION max 30 sec, after which they have to remain Static
CLICK TRACK allowed – provide the landing page,Click destination URL must open into new browser
IMPS TRACK allowed – provide the pixel

WEIGHT 40K – beyond this there is a fee depending on the weight of the banner
ANIMATION allowed
LOOP allowed
STOP ANIMATION max 30 sec, after which they have to remain Static
CLICK TRACK allowed
IMPS TRACK allowed – provide the pixel

WEIGHT 40K – beyond this there is a fee depending on the weight of the banner
ANIMATION allowed
LOOP allowed
STOP ANIMATION max 30 sec, after which they have to remain Static
CLICK TRACK allowed – provide the landing page,Click destination URL must open into new browser
IMPS TRACK allowed – provide the pixel

Format available on:


#956 Appnexus seat


#2767 Appnexus Seat

The SKIN is a form of advertising noninvasive and usually well accepted by the user and the publisher. This is the customization of the background of the site that includes side panels and upper band. Adsolutions Interactive Communication offers to the advertiser the opportunity to decline this marketing tool on many network sites. A format of great impact and visibility that greatly strengthens brand awareness.
ASPECT RATIO 1×1
WEIGHT max 300k
CLICK TRACK allowed – provide the landing page,Click destination URL must open into new browser.

 

Format available on:


#956 Appnexus seat

ASPECT RATIO 16:9 (4:3 not supported)
CODEC Any video codecs except ProRes 4444, HDV 720p60, Go2 Meetng 3 & 4, ER AAC LD, REDCODE
WEIGHT 200MB (Original Video)
5MB for video hosted by agency (VAST)
SOUND allowed
LOOP allowed
STOP ANIMATION The video plays when visible on user’s screen, pauses when user can’t see it onscreen; resumes when in view again.
CLICK TRACK Third Party click tracker accepted
IMPS TRACK Third Party imps tracker accepted

 

Format available on:


#956 Appnexus seat

Serve pre-roll, mid-roll, post-roll, overlay, companion in your video content. The ad formats are fully VAST 3.0 and VPAID 2.0 compliant and allow many customization options: look & feel of the adplayer (control bar, assets, skin), text messages for skip button, length of the ad…

CODING FORMAT mp4, mpg, mpeg, mov, ogv, ogg, wmv, avi, flv
RESOLUTION 4:3 or 16:9
AUDIO CODEC AAC or MP3
VIDEO CODEC H.264
SOUND allowed
STOP ANIMATION allowed
CLICK TRACK provide click tracker
IMPS TRACK provide imps tracker

Format available on:


#956 Appnexus seat


#2767 Appnexus Seat