How it works ???
The trusted independent publisher trading desk
Zodiak Advertising is an industry leading, independent Publisher Trading Desk providing high performance, programmatic solutions to optimise revenue growth in a safe, controlled environment.
Providing clarity in a complex world
The new, digital world that is evolving offers more efficient ways of buying and selling media through both private exchanges and in real time. However, we realise it’s not as simple as using the ‘right’ technology. Setting floor prices, controlling supply and analysing performance reports or valuing inventory don’t necessarily provide the outcomes expected.
Whether you are new to programmatic buying or looking for the most advanced solution on the market, we understand that each publisher and demand partner is different. Our team of digital and media experts provide the best technology and expertise to write my essay aligned to individual media owner needs, enabling organisations to build, grow, optimise and control their media inventory.
At Zodiak Advertising we are focused on providing the right technology for you.
Over 600 publisher and media owners now partner with Zodiak Advertising to:
- Run private and fixed price marketplaces
- Optimise yield from 3rd party networks and exchanges
- Monetise desktop and mobile inventory
- Optimise Real Time Bidding (RTB) to manage and sell inventory
- Ensure safe and transparent controls across their digital landscape
Zodiak Advertising, the digital trading arm of Zodiak Active Plus, is part of De Agostini Group. Founded in 1901, De Agostini is a family-owned private group active in 66 countries worldwide and in four business areas: Publishing, Media, Games and Services and Finance. De Agostini has annual revenues of over $5billion and EBITDA of over $1billion.
Currently trading over 6.6 billion impressions per month, Zodiak Advertising is one of the fastest-growing independent publisher trading desks worldwide and is established as one of the market leading programmatic buying platforms across Europe. From our offices in Milan, Madrid and London, we connect thousands of publishers with trusted demand sources, running top brand campaigns through our marketplace.
Coming from a publishing background ourselves, we understand the challenges in the marketplace and the obstacles faced when working directly with technology partners. Our focus is on the growing needs of publishers – providing access to technology and services that create value, and on building trusted, long lasting relationships with our partners. We are not here to build a business for sale; we are here for the long term. Our strong understanding of content provision combined with our RTB, programmatic and private exchange services means we really are in a unique position to support you – we’re talking the same language.
CEO Zodiak Active Plus
As CEO, Nicola is responsible for Zodiak Advertising’s medium-term strategy, in close collaboration with the Board of Directors.
Nicola began his career as an investment banker at Sonenshine Partners and then as consultant with McKinsey, before joining Zodiak Advertising’s parent company -Zodiak Media- where he was M&A Manager, Group Business Controller and then CEO of Zodiak America Latina.
Nicola is also co-founder and advisor of Connect Ventures LLP, a London-based venture capital firm investing in early stage European Internet and mobile startups, and sits on the board of Cattleya, the leading Italian theatrical production group.
He holds a BA from Bocconi University and an MBA from Columbia University.
CRO Zodiak Advertising
Marco joined Zodiak Advertising in January 2011 as Senior Advertising Consultant. He launched the innovative A-Plus automated trading platform, making it a market leader in Italy and managed its expansion into Europe in collaboration with Zodiak’s business development and publisher relations teams. A pioneer in the Italian online advertising market, Marco is focused on cultivating lasting relationships with leading Italian and European publishers, portals, ad agencies, networks, DSPs, SSPs, ad serving companies and exchanges.
Prior to joining Zodiak, Marco was Country Manager of Espotting/Miva and was the first to launch a sponsored link business in Italy. He has a wealth of knowledge in the Italian online advertising market. In 2000 Marco launched Ootworld Media Agency, a web design and technology agency, now part of the WPP group. Prior to Ootworld, Marco was CEO of Seven, one of Italy’s first successful Internet companies that he founded in 1995.
COO Zodiak Advertising
Ellis joined Zodiak Advertising in 2011 as head of Traffic and Ad Operations. He helped launch the Zodiak Advertising platform, playing an instrumental role in making the automated trading platform a market leader across Italy.
With over 10 years experience in the industry, Ellis has an in-depth understanding of the internet, digital marketing and advertising, and is currently responsible for Media Operations and DSP activity – providing sound knowledge and strategy to publisher partners and helping grow and develop long-term relationships.
Prior to joining Zodiak Advertising, Ellis worked at online sales house Dada S.p.A as New Business Manager.
Ellis holds a degree in Public Relations, Advertising and Marketing from Libera Università di Lingue e Comunicazione IULM.
General Manager Zodiak Advertising Spain
Mikel is responsible for the development and the operations of Zodiak Advertising in Spain since January 2015.
Mikel started his career as an auditor in PWC and in 1995 founded and managed Facilnet, a pioneering Internet Service Provider, based in his home town San Sebastian, Spain.
In 1999 he joined Easynet Group as Business Development Manager, responsible for the company’s international expansion. In 2005 he started working as Spanish Country Manager for the European adnetwork Hi-media and, in 2012, was elected President of IAB Spain.
Mikel, who is also Chairman of Adbibo Technologies and member of the board of IAB Spain, holds a Degree in Business from the University of Deusto in Spain and a MSC in Marketing from Strathclyde University.